You're familiar with the fable, Jack and the Beanstalk: Jack is told by his mother to sell their cow for money, but his plans are diverted when he's offered magic beans and promised they'll grow overnight into a beanstalk that reaches the sky. Sensing a bargain (and less work on his part), Jack accepts the bargain. Wouldn't it be nice if content marketing were a magic bean, that when planted … [Read more...]
Once you decide to start a blog, creating it is a snap. You can install most blogs to your website with one-click installation and customize it with ready-made templates. Thirty minutes later, you've got a blog! And for awhile it's like the first few months of wedded bliss. You're madly in love with your blog. You give it special attention -- day and night -- gazing at it, caressing it, and … [Read more...]
"You've got to start a blog," a trusted colleague advises you. Realizing that most of your competitors have already done it, you dive in. Within seconds you've staked your claim in the blogging world. The launch is exciting. You tell your family, your friends and your clients, "Check out my new blog!" They do and they even leave comments -- hooray! Your blog is a success! Then… crickets. A … [Read more...]
