Smart reasons to outsource writing projects

0 CommentsWednesday • January 27, 2010 • by Michele Dortch

When you’re up to your eyeballs growing a business, you hardly have time to breathe. On your long list of things to do are some critical writing projects – refresh Web content, write press releases, get the long overdue newsletter out, develop a white paper showcasing your expertise, and more.

You’re strapped for time and you need help! Instead of continuing to defer these projects, consider outsourcing the work to save time and stress.

When you hire a professional writer, you get:

Specialized experience
Writing is a specialized profession that takes skill and talent to do well. When you hire a writer, you can count on a professional who is more productive and will deliver higher quality compared to your internal staff who neither have the expertise nor time to write.

An objective professional
A writer is a neutral, contract employee who is not immersed in your corporate culture (translation: no drama!). That means you can expect objective, creative input about your communication project.

On-time accountability
Most writers will ask for a deposit (percentage of full fee) to begin work on your writing project, but the final payment isn’t payable until the job is complete. Writers have a vested interest in delivering top-notch work within your deadline (and often, ahead of schedule).

More bang for your buck
Unlike you internal staff, an externa writer is only paid for the work done. No need to worry about benefits, vacation pay, employment taxes, office space, etc. All this saves your bottom line.

Flexibility & support
Commercial writing projects are fluid; sometimes you need help, sometimes you don’t. A professional writer can take on a complete project when you’re in a pinch, fill in when internal staff is on vacation or leave, and work alongside your staff to provide assistance and support.

The incite-ful bottom line

Hiring a professional writer to manage your communication needs offers much needed relief to your already full schedule. As an added bonus, the money you invest in a writer is quickly recouped as you realize higher productivity and you notice how having professionally polished communication drives results in your business.