Z-z-z-z-z-z-z... Does your writing cause readers to fall asleep? Great content is both useful and entertaining, even in business. So nix the dry, sleepy corporate speak and follow these quick tips to add much need oomph! to your writing: 1. Have a conversation. Write in active voice, use short paragraphs and include personal pronouns like "you" to involve your reader. Your English teach may … [Read more...]
Content marketing, like traditional marketing, is most effective when you have a target audience. But it takes more than jotting down a few demographic data points to develop content that attracts and engages your perfect client. The "anyone with a heartbeat" content marketing approach doesn't work either. It's tough influencing the masses with cookie-cutter content. No one likes to be a … [Read more...]
Wouldn't it be nice to build your business without cold calling or advertising? The good news is, you can with content marketing. Content marketing is a way to attract and engage a clearly defined target audience with relevant and valuable information. It’s an approach based on the idea that repeated and regular exposure to your content builds profitable relationships and inspires loyalty for … [Read more...]
I'm often asked, "What book do you recommend for…?" So I decided to compile a short list of the books that have impacted me the most, both personally and in my business. Below is the list, but also check out my video where I share my favorite passage from each book. To be a more well-rounded person, I recommend… The 7 Habits of Highly Effective People by Stephen R. Covey To regain … [Read more...]
Congratulations! You've finally made the leap and created a Twitter profile. Now what? Being a newbie on Twitter is a lot like walking into a room full of thousands of people you don't really know. Who do you talk to? What do you talk about? Is it rude to break into a conversation? How do you get people to notice you? Here are three quick tips to quickly and effectively make your mark on … [Read more...]
It happens. You started out in social media with the best of intentions: "I will be focused." "I will be organized." "I will be strategic." But somewhere between setting up your online presence, creating and sharing compelling content and participating in social networks, you did the opposite. You're unfocused, disorganized… and strategy? That became a distant memory not long … [Read more...]
It's common knowledge: people are at the root of any thriving professional service practice. More specifically, it's the relationships you have with people that matters. Your personal connections drive the success of your business. But there is a challenge: effectively managing your many relationships is difficult and finding the right CRM solution can be just as challenging. You may just be … [Read more...]
"It takes too much time." That's a common complaint about social media marketing. Maintaining an online presence and building your social brand via the Web definitely takes time. And it's time that you may feel is better used elsewhere, especially if you're not getting the results you want. So you're caught in a battle, trying to decide how much effort to put into social media. Too often, … [Read more...]
Managing your social media activity can be a daunting task. It may be the reason you've been hesitant about getting too involved with social networking to grow your practice. It's just too overwhelming. But it doesn't have to be. Fortunately, the popularity of social networking had introduced tools designed to help you be more effective and efficient with social media. This post compares two of … [Read more...]
Back in the day, I worked for GoTo.com. If you're a dot-com historian than you know that GoTo.com (later renamed Overture and then even later acquired by Yahoo! Search Marketing) was the pioneer in pay-for-performance search. Needless to say, I learned a lot about search engine optimization (SEO) during that time but I admit, SEO wasn't exactly something that got me giddy and doing the happy … [Read more...]
